Tag Archives: #GothicVibes

Fae Fatale: Turning Horror, Fashion, and Sound into a Living World

Where Horror, Sound, and Identity First Collided

From the beginning, horror has been more than an aesthetic for her—it has been a language. One of the earliest and most profound awakenings came not from music, but from cinema. Luca Guadagnino’s Suspiria (2018) struck her in a way she didn’t yet have words for. Its hypnotic cinematography, ritualistic symbolism, and suffocating mood seeped into her subconscious, quietly laying the foundation for the world she would later build. Even now, the film remains a touchstone—something she revisits again and again, consciously or not, across projects.

Her musical origins took shape in music school, where she was immersed in electronic production and mid-tempo bass music. At the same time, she found herself gravitating back toward heavier sounds—industrial textures, sludge pop, witch house, nu-metal riffs, and gothic atmospheres. She wanted to fuse distorted electronic bass with the physical weight of metal guitars, but lacked the technical ability to execute those riffs herself. That changed when a classmate introduced her to the producer who would help translate her vision into reality—someone who could bridge electronic production with guitar-driven aggression and bring her hybrid sound to life.

One of the most defining battles of her early career, however, wasn’t compositional—it was physical. Learning how to scream nearly destroyed her voice. For years, she pushed through false cord techniques that sounded raw and feral but caused damage and inconsistency. You can hear that struggle embedded in early releases like “Lobotomy” and “Know You Best.” It wasn’t until she discovered fry screaming—and later, voiced fry screaming under the guidance of vocal coach Warren Jensen—that everything clicked. What once felt uncontrollable became precise, powerful, and sustainable. The screams she had been chasing were finally hers, and they now define the next chapter of her sound.

Visually, her artistic identity crystallized during the creation of the “Know You Best” music video. With a background in fashion styling, she was already accustomed to wearing multiple hats on set—offering creative direction, shaping mood, and understanding what translated on camera. That project marked the first moment where her roles as musician, writer, stylist, and director fully merged. Working alongside co-director and DOP Myles Mantzaris, she realized she wasn’t just participating in a project—she was building a universe. Each visual became a twisted fairytale, rooted in horror but driven by emotion. It was also the moment she understood something vital: this was only the beginning.

Her earliest songwriting experiences were chaotic, exhilarating, and rule-free. One of her first public releases came together overnight before a music school final—written, recorded, and produced in a single sleepless stretch with close friends. That same magic resurfaced years later with “Voodoo Doll,” which began as a solitary idea on her couch before evolving into a fully realized track through spontaneous phone-call sessions with her producer. For her, the process has never been linear—only intuitive.

Among her most surprising influences is Marina’s Electra Heart. The album rewired her creative chemistry, embedding itself so deeply that she only later recognized its fingerprints in her unreleased work. That emotional theatricality, vulnerability, and conceptual boldness continue to echo beneath the surface of her darker material.

At its core, her creative mission has remained consistent: to tell dark fairytales. Whether it’s a gothic ball, a grim ritual, or a violent roadside nightmare, every song is meant to be a fully immersive experience. Horror remains foundational, but her visuals are evolving—branching into new cinematic territories while still carrying her unmistakable signature.

Building Worlds Through Sound, Vision, and Control

Her recent visuals for “Wasteland” and “Voodoo Doll” may not have followed the original blueprints she envisioned, but adaptability has become part of her process. Life intervenes, plans shift, and art evolves. Still, those unrealized concepts remain alive—waiting for the right moment to be resurrected.

When translating music into visuals, her approach is deeply internal. She listens to a song on repeat—sometimes for hours, sometimes across days—until images surface organically. From there, she builds dense moodboards pulling from films, runway shows, advertising campaigns, color theory, and cultural references. Each video is meticulously planned shot by shot, with visual references and written treatments that guide collaborators from concept to execution.

Lyrics almost always come first. As she writes, a cinematic narrative unfolds in her mind, shaping not only the emotional arc of the song but also the production direction. By the time vocals are finished, the visual story already exists. That imagined world then informs how she works with her producer to sculpt the soundscape around her voice.

Balancing her many roles requires precision and preparation. Overplanning isn’t optional—it’s survival. Detailed treatments, pre-production meetings, shot lists, schedules, and clear communication allow her to focus on what matters most during a shoot: directing and performing. Trusting her team is essential, especially when difficult decisions—like cutting scenes to preserve performance quality—have to be made. For her, collaboration isn’t about control; it’s about alignment.

Sonically, her industrial grit is born from experimentation. Working in Ableton, she and her producer dismantle sounds and rebuild them—reversing, bit-crushing, re-amping, distorting—until something feral emerges. Their shared love for cinematic scores, video game soundtracks, and heavy music bleeds into every track.

Beyond music, fashion remains a constant source of inspiration. She studies legendary runway shows and designers—Alexander McQueen, Mugler, Margiela, Galliano, Iris Van Herpen, Dilara Findikoglu—alongside shock advertising and guerrilla marketing campaigns from around the world. To her, marketing is unavoidable, and when done well, it becomes art in itself.

Her days begin with meditation and morning pages, grounding her creativity before movement—walking, driving, exercising—sets ideas into motion. Vocal warmups follow, then collaborative recording sessions in her makeshift home studio. The day often ends with sushi, strategy, and plotting the next move forward.

Creative control, she believes, is non-negotiable. Opinions are everywhere. Standards are personal. Holding the final say allows her to protect the integrity of her work—and her own relentless self-critique ensures that nothing is released unless it meets her vision.

Expansion, Impact, and Immortality

While her catalog has so far focused on singles, she is actively working toward a full-length album. Delays have slowed the process, but the intention remains firm: finish writing and recording within the coming months, with hopes of releasing it by early next year.

Looking ahead, she envisions expanding her universe beyond music and video. Fashion is a natural next frontier. She dreams of launching her own sustainable, high-quality clothing line—complete with curated runway shows and immersive retail experiences that reflect her aesthetic world.

At the heart of everything is connection. She hopes her music empowers listeners, gives them courage, and reminds them they are not alone. Having spent much of her life feeling like an outsider, she wants her growing community to be a place of belonging. Music, after all, is invisible—but it can change lives.

Her ultimate ambition is global impact. She wants her name—and her music—to resonate internationally, to tour relentlessly, and to build a worldwide community bound by sound and story. Placing her music in video games and films is another lifelong dream, shaped by formative experiences with franchises like Call of Duty, World of Warcraft, and Halo, where soundtracks left permanent emotional imprints.

Live performance is the next frontier. While the focus remains on finishing new music, ideas for cinematic stage production are already taking shape. Performing puts her into a trance-like state—pure adrenaline, pure presence—and she’s eager to bring her world into physical space.

Five years from now, she sees herself on the road, releasing albums, collaborating with new artists, expanding her merch and visual projects, and continuing to push the boundaries of what her universe can become.

This is not just a project.
It’s a world—still unfolding.

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💀 Izzy Reign Unveils Haunting New Halloween Cover: “People Are Strange”

🕸️ The queen of dark allure, Izzy Reign, returns just in time for spooky season with her chilling new cover of “People Are Strange.” Known for blending cinematic goth energy with raw emotion, Izzy transforms the classic song into a shadowy, seductive experience perfect for the Halloween atmosphere.

🎃 “Enjoy my newest addition to my annual Halloween covers — People Are Strange. Happy Spooky Season!” Izzy shared, continuing her tradition of reimagining iconic tracks through her own eerie, enchanting lens.

🔥 This haunting rendition channels the mysterious spirit of the original while weaving in Izzy’s signature ethereal vocals and moody production — a darkwave dreamscape where melancholy meets magic. Whether you’re lighting candles or dancing under the full moon, “People Are Strange” is the perfect soundtrack for the season.

🎶 Listen Now: People Are Strange

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🔥 Metropolis Records Announces ‘Anemia’ by Mari Kattman – Listen Now! 💀🎶

Metropolis Records has officially unveiled ‘Anemia’, the latest release from Mari Kattman! Known for her haunting vocals and immersive electronic soundscapes, Kattman delivers a dark, atmospheric journey that blends industrial, trip-hop, and synth-driven melodies into a mesmerizing sonic experience.

💿 Listen to ‘Anemia’ now: Click Here

Stay tuned for more from Mari Kattman as she continues to push the boundaries of dark electronic music!

💀 Deep Dive into the Universe of Mari Kattman 💀
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Choke Chain Announces Highly Anticipated Debut Album and European Tour Dates

In a thrilling announcement for fans of industrial music, Choke Chain has revealed that their long-awaited full album is set to drop this September. The rising sensation, known for their dark and mesmerizing sound, has built up a loyal following, and their upcoming record promises to be a game-changer in the genre. To give fans a taste of what’s to come, a single from the album will be released on July 21, building anticipation and setting the stage for an unforgettable musical experience.

Drawing influences from revered acts like Leaether Strip, old Skinny Puppy, old FLA, Mentallo & The Fixer, X Marks the Pedwalk, Youth Code, and Qual, Choke Chain is poised to carve out their own unique space in the music world. Listeners can expect a captivating blend of haunting melodies, pulsating beats, and thought-provoking lyrics that will leave an indelible mark on their souls.

To commemorate this milestone in their career, Choke Chain has teamed up with Phage Tapes to release the album in multiple formats, including vinyl, CD, and tape. This partnership ensures that fans can enjoy their music in the format that suits them best, immersing themselves fully in the dark sonic landscape crafted by the band.

In addition to the album release, Choke Chain has exciting plans for live performances. The band has been invited to play at the prestigious Infest festival in Bradford, UK, in August. This coveted spot on the lineup is a testament to their growing reputation and guarantees an unforgettable show for attendees. But the excitement doesn’t stop there—Choke Chain has also announced a European tour this fall, supporting the acclaimed Odonis Odonis. Fans across Europe will have the opportunity to witness their powerful live performances and experience the energy and intensity firsthand.

About Choke Chain:

Choke Chain, the Milwaukee based solo project of Mark Trueman, is in every way a display of anguish. Taking influence from Goth, Industrial and Punk in equal measure, Trueman creates an atmosphere fraught with angst, confronting the harsh realities of existence in a completely uncompromising fashion. MORTALITY, his first full-length effort out this September, is dripping with anxiety and tension, an absolutely visceral reaction to the world he lives in.

The European tour dates are as follows:

  • August 25-27: Infest Festival in Bradford, UK
  • September 26: Bike Jesus in Prague, Czech Republic
  • September 27: Pink Whale in Bratislava, Slovakia
  • September 28: A38 in Budapest, Hungary
  • September 29: Kapu in Linz, Austria
  • September 30: Kiff in Aarau, Switzerland
  • October 1: Rote Sonne in Munich, Germany
  • October 2: P8 in Karlsruhe, Germany
  • October 3: L’international in Paris, France
  • October 5: Fetish Café in Antwerp, Belgium
  • October 6: Urban Spree in Berlin, Germany
  • October 7: ZXZX Connewitz in Leipzig, Germany
  • October 8: Cabinet Muz in Brno, Czech Republic

For fans on the other side of the Atlantic, Choke Chain has hinted at the possibility of more shows, tours, and festivals in the United States. Keep an eye out for announcements regarding upcoming performances, as this is an opportunity that no true industrial music enthusiast will want to miss.

As Choke Chain prepares to unleash their debut album and embark on their European tour, the anticipation and excitement are palpable. Get ready for a musical journey like no other, as they push the boundaries of the industrial genre and leave an indelible mark on the global music scene. Whether you’re a die-hard fan or new to their unique sound, make sure to mark your calendars, secure your tickets, and immerse yourself in the dark, hypnotic world of Choke Chain.

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