Industrial rock icon Raymond Watts pushes deeper into decadence, pain, glamour, and chaos as PIG unleash their latest full-length nightmare through Metropolis Records.

The industrial underground grows louder, stranger, and more dangerous with the arrival of Hurt People Hurt, the brand-new album from PIG. Led by legendary provocateur Raymond Watts alongside longtime collaborator Jim Davies — known for his work with The Prodigy and Pitchshifter — the new release continues the project’s legacy of blending razor-sharp industrial aggression with theatrical glam decadence, twisted humor, and emotionally bruised storytelling.

Built across ten tracks, Hurt People Hurt thrives in contradiction. Seductive yet hostile, glamorous yet grotesque, the album drags listeners through themes of pain, obsession, ecstasy, identity, and emotional collapse. Watts describes the release as “full fat PIG,” embracing the extremes that have defined the project for decades while continuing to evolve its sound into something even more cinematic and unpredictable.

Critics across the global industrial and alternative press have already praised the album’s genre-defying scope and theatrical intensity. Publications including Electronic Sound, Treblezine, XS Rock, VerdamMnis, Gaffa, and Tinnitist have highlighted the album’s ability to balance crushing industrial weight with dark cabaret, glam rock swagger, blues textures, church-like atmosphere, and biting gallows humor.

Ahead of the album’s release, PIG unveiled two striking singles that offered glimpses into the record’s fractured emotional world. Tosca’s Kiss channels Watts’ longtime fascination with opera and dramatic composition, while Sex & Suicide spirals through themes of obsession, grief, pleasure, and destruction with hypnotic intensity. Both videos further reinforce the surreal visual identity that continues to surround the PIG universe.

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Outside of the studio, PIG are preparing for a massive return to the stage. The project will perform two sold-out Tokyo shows in June before heading to the United States for appearances at Cold Waves XIV in Chicago, Los Angeles, and Austin this September. Additional North American tour dates are expected to be announced soon, while four UK performances in Manchester, Bradford, Glasgow, and London close out the year in December.

Raymond Watts remains one of the most influential and unpredictable figures to emerge from industrial music’s global evolution. Beyond fourteen albums under the PIG banner, his résumé includes collaborations with legendary acts including KMFDM, Einstürzende Neubauten, Foetus, Psychic TV, Schwein, and Schaft. His work has also extended into film, television, advertising, and high fashion, including projects tied to Alexander McQueen and exhibitions at the Metropolitan Museum of Art and London’s Victoria & Albert Museum.

With Hurt People Hurt, PIG once again prove that industrial music can still be dangerous, theatrical, intelligent, and emotionally volatile all at once. Raymond Watts continues operating outside convention, crafting records that feel less like albums and more like immersive psychological experiences designed for the beautifully damaged outsiders of the modern world.

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